Domino’s Pizza Enterprises embarked on a quest to craft an unforgettable and distinctly rewarding experience for their valued customers, a pursuit of excellence in an ever-evolving quick service restaurant landscape. Eager to showcase their pioneering spirit, drive brand awareness on a national scale, and deliver personalisation at its finest.

Together, we set forth to introduce the world to a culinary marvel – the first-of-its-kind Augmented Reality (AR) food configurator. This innovative feature, seamlessly integrated within the Domino’s iOS and Android apps, empowers users to embark on a culinary adventure, crafting their very own dream pizza and effortlessly placing their order.