Explore the dynamic journey of ANZ’s sponsorship of the Australian Open, beginning in 2010. With a staggering throughput of over 3,000 daily patrons enduring up to 45-minute queues, ANZ sought to leave an indelible mark on tennis enthusiasts. The challenge was to make their activation “bigger and better.”

The ANZ Breakpoint experience centers around an awe-inspiring digital installation, featuring three projected game-booths, creating a total digital display area spanning 54 square meters. It’s an immersive journey designed to engage individual players and captivate the entire audience.

To play the game, fans pick up a regular racket from a screen-enabled plinth, stepping seamlessly into an immersive, interactive game. No special instructions or obvious technology are needed, ensuring an experience that’s as accessible as it is engaging.