Discover the captivating journey of creating an immersive VR experience for Acura’s NSX. Collaborating with the Spinifex Group, we embarked on a mission to craft a high-end VR adventure that brings the NSX to life like never before.

Our innovation combined cutting-edge virtual reality with real hand tracking, allowing visitors to fully immerse themselves in the world of NSX. This mesmerizing experience unfolds in two distinctive parts.

In the first part, users are invited to explore the NSX’s exterior features intuitively, using their hands to interact and discover every detail. It’s a tactile exploration that connects you with the vehicle’s design and aesthetics on a whole new level.

The adventure continues in the second part as users step into the NSX’s interior for a white-knuckle drive. This specially designed track features physics modeled after the real vehicle, providing an exhilarating and immersive ride.

Join us on this innovative journey, where technology meets imagination, and the Acura NSX is yours to explore in a realm of virtual reality.