Explore “SETUP: The Game,” a captivating browser-based video game that allows you to step into the shoes of a Suzuki designer. With a vast array of models, countless customization options, and a plethora of add-ons, you can craft your dream Suzuki, ready to become a reality. As you play, you’ll earn points, collect achievement badges, and share your unique Suzuki creations with friends. But there’s more to it—every customized Suzuki you design is available for purchase through a nearby dealer.

SETUP is not your typical online car configuration tool; it’s an experience that goes beyond, setting it apart from traditional competitors. With a clever gamification strategy, SETUP delivers a digital experience that’s not just about car design; it’s about the fun. People play SETUP because they love it, and it leads to real purchases. This is clear demonstrated by:

• The accessory web page experienced an 81% increase in traffic.
• A remarkable 25% of all users made it to the final summary page to book a meeting with a dealer.