Step into ANZ’s new flagship branch, located at the heart of Sydney’s iconic Martin Place. This branch is an amplified embodiment of ANZ’s “digital” format. Notably, the design features an impressive 11-meter monolithic LED screen.

From our initial pitch, we presented a visionary concept—a dynamic digital garden that seamlessly responds to live data feeds, evolving organically with its environment. This digital marvel adapts its lighting based on the real-world sun’s position, creating a living canvas. Weather data triggers the appearance of raindrops in the virtual garden when it rains in Sydney, while the four seasons bring about delightful foliage transformations throughout the year. As an additional layer of interactivity users can engage with the screen through instructions on social media which triggers events in the virtual garden like showing butterflies or birds.

It’s an exceptional merger of technology and nature, fostering a unique and engaging banking experience.