Explore the innovative Carbon Thumbprint app, a visual calculator that quantifies your mobile data usage’s environmental impact. It goes beyond numbers, creating a tangible connection to your personal Carbon Thumbprint by using augmented reality to visualize it in the world around you.

This app played a pivotal role in an integrated campaign spanning TV, print, OOH, digital, and social platforms. Its purpose was to raise awareness of carbon emissions stemming from mobile data networks. It also provided users with a Carbon-Free alternative, encouraging them to switch to Belong. This project exemplifies our commitment to combining technology and creativity to address pressing environmental concerns while fostering engagement and awareness.